Araştırma Makalesi
Crafting a Brand from Tradition: An Innovative Public Diplomacy Strategy for the Organization of Turkic States
…que brand, “Yurt Yeli.” Drawing parallels with South Korea’s successful Hallyu (Korean Wave) initiative, the paper suggests that the OTS can similarly utilize Yurt Yeli to harness the power of Public Diplomacy. The analysis begins with an in-depth look at Hall…